The Turkey Pavilion displays the profound history and civilization of its old land, the country's tourism and the urban planning of Istanbul, Ertugrul Gunay, Turkish Culture and Tourism Minister, said at the ceremony in the Expo Center yesterday morning.
Anatolia, the cradle of civilization, where the world’s first batches of cities were born, gave birth to one of the most influential city among the Greek and Roman culture. Istanbul, Turkey’s major city today, has a distinguished history and has changed her name several times.

Today, just like many other countries around the world, Turkey is experiencing a massive migration from rural to urban. Turkey’s cities are experiencing rapid expansion and evolution. Turkey pavilion abandons to present the illustrious history of Turkey’s cities; instead, it focuses on Istanbul, a wonderful and unique city. The old city cleverly integrated tradition and future, on which history and environment left there footprints. In the year of 2010, Istanbul will become the culture center of Europe. Turkey pavilion will share its wonderful uniqueness with the world during the Shanghai Expo.
Li Hongfeng, vice minister of Chinese Ministry of Culture, said the Turkey Pavilion draped in red is one of the most beautiful pavilions of the Expo, which is like a box unfolding a dream maze at the bank of the Huangpu River.
The main inspiration for the exterior of the 2, 000-square-meter rented pavilion was derived from one of the first known settlements in the world called "Catalhoyuk" in Turkish, the center of advanced culture in the Neolithic period. The pavilion looks like an amazing red and beige box with an animal sculpture, inviting visitors to explore a maze of dreams.

Highlight 1: Amazing Journey
The first section of the pavilion will take visitors through a journey of time to learn about Turkey's historical firsts. A map indicating the ancient sites of Turkey, the world's first mirror and the world's first man-built dam are featured here. In the middle section, a 360-degree movie will display scenes from the streets of Istanbul to reflect the pride of the city as the European Capital of Culture. Visitors will then encounter the future in the final section, which is represented by a symbolic figure of the phoenix, a mythical bird which dies in flames and is reborn from the ashes, to embody aspirations for the future.

Highlight 2: Performance
A series of cultural activities will be staged, including traditional music and ballet performances as well as a traditional "Catalhoyuk" fashion show. The Turkey Pavilion hosted a party in the pavilion's restaurant to celebrate its millionth visitor on May 31
Turkey's commissioner general Sencar Ozsoy said the pavilion welcomes visitors to taste its food and learn about the country's culture as well. Cuisines represents the country's delicacies such as kebab and baklava were served at the party.The pavilion will provide gifts for every millionth visitor in the future, he revealed.

Izmir - The Grand Channel Project
The Izmir Bay had been polluted throughout the last century due to increases in population density, number of industrial establishments and insufficient infrastructure. All domestic, industrial and agricultural wastes poured to the bay through channels, creeks, and rivers. Especially at the inner bay, pollution levels far exceeded the allowable limits and the ecology was damaged beyond measurable levels. The bay and its shores were deformed, lost its natural structure, fauna, flora and ecosystem.

In order to save the Izmir Bay from this critical pollution and to re-create its natural state, a series of solutions were implemented. One of these solutions consists in a large scale channel project. It is beneficial for the social and economical structure as well as the ecological health of Izmir’s region. The project has won "The Best Environmental Practices Award" given by Turkish Ministry of Environment in 2004. As a result of the project, the city of Izmir became a healthier world centre again: environmentally, naturally, culturally and socially.

The pavilion is a double spiral with pedestrian and cycling lanes that takes the visitors from the ground through two ramps, up to a level of 12 meters, and down again. The pavilion paints its steel structure white, to represent the sailing traditions of the country and to help keep the pavilion cool.

The Denmark Pavilion called "Welfairytales" - a blend of the words "welfare" and "fairy tales" - showcases a fairy tale world with the Little Mermaid, the country's symbol, set to make her first visit to Shanghai. It is arranged like a fairy tale in three chapters: the story of Danish cities, the story of the Danish people and the story of Danish technology and solutions for future urban living.
Highlight 1: Little Mermaid Statue
The pavilion features the "Little Mermaid" statue from Copenhagen. It is the first time for the statue, a Danish national icon and major tourist attraction, to leave her hometown. Built in 1913 to honor the famous fairytale character created by Hans Christian Anderson, the Little Mermaid has been sitting on the edge of Copenhagen's harbor since 1913. The mermaid statue will make her Chinese debut at a man-made lake resembling the sights of Copenhagen harbor where the statue resides.
Highlight 2: Bicycles
In the pavilion visitors will be able to borrow bicycles and cycle throughout just as the Danes do in their cities. The concept of sustainability is reflected in free bicycle riding. Riding a bike through an area which is designed like Copenhagen streets will not only evoke the real Danish lifestyle in the capital city, but also promote environmentally friendly concepts. Denmark is a nation of bikes, and Copenhagen is famous for its free city bikes.

Highlight 3: Danish Lifestyle
Visitors can bring their children to play in an open square or enjoy a fun picnic on the rooftop garden. They can also sit beside the pool where the mermaid statue resides and put their foot into the water, just as Danes do in the Copenhagen Harbor.

Odense is located 150 km west of Denmark's capital, Copenhagen, and is the 3rd largest city in Denmark. Odense is the birthplace of the world famous story teller Hans Christian Andersen and internationally renowned for its bicycle culture and urban planning.

Sustainability and smart solutions are considered essential elements when modelling a liveable city, a city for the future. At the centre of our exhibition you find the bicycle: spinning around innovative thinking, environmentally friendly choices and healthy living.

Spinning Wheels is the fairy tale of the city of Odense, where the bicycle is more than a means of transportation. It is a way of life! It's the circuit of the water and nature, recycling of household waste, the beauty of design, and education systems that creates new knowledge – everything that is in motion.

Featuring sculptured curving walls and a red ochre exterior, the Australia Pavilion's appearance is inspired by the world-famous Ayer's Rock. The color of the pavilion's red facade is made from the use of a special kind of steel, which is commonly used in Australia cities. It will change colors responding to the temperature and humidity of Shanghai.
The pavilion is a fun and relaxed place for people of all ages. Divided into three distinct but inter-related sections labelled "Journey," "Discover" and "Enjoy," the pavilion incorporates almost every aspect of Australian life. These include spectacular landscape, a strong and vibrant economy, rich culture, technological expertise and innovation, outstanding research and education, and Australia's commitment to sustainable development.

Highlight 1: A Fun Journey
Australia Pavilion takes visitors on a journey of almost every aspect of Australian life. The first part called "Journey" allows visitors to leave behind the bustle of the Expo site as they are drawn into a story depicting Australia's history with interactive and sophisticated exhibits and pictures. The second part features a 1, 000-seat theatre, while with the theme of "Enjoy," the final section in the pavilion will provide visitors with a taste of some of Australia's landscape from red deserts to the lush rainforests of the tropical north.

Highlight 2: Mini-documentaries "Sisters"
"Sisters," a series of strong, emotive and personal mini- documentaries, is the heart of Australia's display. It reveals the success stories of 21 inspirational women from Australia and China. It has been designed to display the achievements of individual women, and bring to life the connections, similarities and shared stories between the two countries. These strong, emotive and personal stories demonstrate the ways Australian and Chinese women try to make the world a better place and how individual efforts can make a difference.

Highlight 3: Cultural Performances
Visitors are able to enjoy Australian food and drinks and attend cultural performances featuring the best of Australian art. A range of art forms will be incorporated, including visual arts, performance theatre, multimedia, music, literature and film.

The Australia Pavilion June 20 launched its Queensland Week with art performances, forums and a photographic exhibition.
Indigenous artist William Barton presented contemporary didgeridoo performance (didgeridoo is a traditional musical instrument in Australian indigene tribe) and singer Ellie Hoyt performed at the opening ceremony.
Shanghai and Queensland have witnessed very good cooperation as sister cities and exchange is being deepened in education, energy and culture fields, said Andrew Fraser MP, Queensland Treasurer and Minister for Employment and Economic Development.

The pavilion fully embodies Cambodia's sense of cultural heritage protection with its three historical periods: Angkor Period, Odong Period and Phnom-Penh Period. These three periods have witnessed the development of Cambodia since its establishment to its modernization today, with rich culture, art, historical relics and abundant natural resources.

Highlight 1: Stone-built Architecture in the Angkor Period
Traditional techniques for building royal monasteries, temples, roads, bridges, reservoirs and hospitals by ancient Cambodians are displayed in the Angkor Period.

Highlight 2: History of City Construction in the Odong Period
In this period visits can witness how Cambodians constructed their cities with timber.

Highlight 3: Legend of Phnom-Penh
Present how Cambodians built their capital of Phnom-Penh with cement, gravel and sand and the legend of how the city got its name.

The tropical-forest-like Brazil Pavilion shows off the cultural diversity and dynamism of Brazilian cities with the theme "Pulsing Cities: Feel the Life of Brazilian Cities." Brazil invites visitors to touch upon the beat and pulse of its cities. The architectural project of the pavilion was conceived to present visitors with an interactive virtual show, based on audiovisual stimuli using existing models in Brazil, such as the Portuguese Language Museum and Football Museum, for example.

The pavilion's showcase highlights the transformation of Brazilian cities in search of urban solutions that result in sustainable development and wellbeing for their citizens. The display is divided into "Urban Scenes Room," "Brazilian Happiness Room" and "Pulsing Cities Room."
Highlight 1: Eco-friendly Building
The structure features a rectangular pavilion covered by green intersecting wooden lace, a recyclable wood material.

Highlight 2: Virtual Football Game
Displayed on an external LED screen, an interactive football game will be staged with virtual football players. Visitors will be able to control players from their personal cell phones. There will be a number on the screen and a message inviting people to call. Each person who calls will automatically be connected to a player and will be able to move the players to right and left using the cell phone keys, aiming to score goals and win the game.

Highlight 3: Urban Scenes Room
The "Urban Scenes Room" aims to show visitors urban scenes of Brazil and thematic fortnights related to tourist destinations located in the host cities of the 2014 World Cup. It presents images of a modern Brazil through a virtual mosaic. A main video, two minutes in length, will also be shown on a large curved screen, highlighting Brazilians' transition to city life.

Highlight 4: Brazilian Happiness Room
In this room, there will be a large curved screen (180 degrees) showing images of football, volleyball and sports fans, as well as images of carnivals and festivals.

Highlight 5: Pulsing Cities Room
A large panoramic widescreen made up of four unique horizontal squares marks the main feature of the room and conveys the concept of the pavilion to visitors.

Urban Best Practices Area
Sã o Paulo : “City Cleaning Law”
Sã o Paulo’s case is called “City Cleaning Law,” the public policy aiming at improving urban development and management efficiency. In order to give a more organized city appearance to Sã o Paulo, the government issued the order. The regulations aim at making sure the vehicles’ and pedestrians’ mobility within the traffic, ensuring historical architecture and pedestrian’s safety, and ensuring convenient public service.
According to the new regulations, advertisement signs are banned in public streets, parks, square, outdoor streetlamps, towers, bridges, underground tunnels and roofs and walls of architectures.
By implementing the regulations, Sã o Paulo managed a total of 15, 000 outdoor advertisement signs, which win the support of over 70% of the citizens. The regulations mainly focus on all sorts of pollution in the process of urbanization, such as air, water, noise and visual pollution. It takes efforts to give a comfortable and harmonious city to the citizens.
These measurements have provided Sã o Paulo a harmonious and ordered city view, and provided its people a safe and causal public space. Thus the regulation is highly supported by the citizens.

Local Solidary Governance Implementation in Porto Alegre, Brazil: Strategies for Social Inclusion Promotion
Porto Alegre case aims to expedite the transitional regime and the relationship between social and municipal administrative model.
National financial sector participates in budgeting, targeting social reform in order to pursue the real needs of urban society. And it also further consolidates the advanced democratic concepts and seeks fundamental social welfare. All people are clearly aware of their own responsibilities and obligations.
Main methods: to strengthen the cooperation between local communities and other urban communities; to strengthen the integration of public policy and services; to improve the efficiency of the democratic process, to reduce social inequality, to provide a better social well-being.
The program is not focused on social practice, but rather upon a change of culture and the way of considering citizens and political agencies. As can be seen from the background of the PGSL, this fits with objectives of the current application. It is the era of raising living standard of urban peple , finding out solutions and challenges, disseminating a new concept and management, which related to public affairs, and creative thinking is the responsibility of the inhabitants.
Institutionally, PGSL is seen to be innovative by basing public administration on the following principles: plurality (recognizing that society consists of multiple differences), dialog (contributing towards society becoming a system of connections that are always open and respectful) and consensus (forming a community of social responsibility for sustainable development).

The three-story Republic of Korea Pavilion is composed of 20 basic letters of the ROK alphabet. The pavilion showcases blueprints of future cities along with the country's most advanced technology and traditional culture.
ROK's 2010 exhibit features a theme on "Friendly City, Colorful Life." The main exhibition area on the second floor is divided into four sections–culture, technology, humanity and nature, where visitors will experience the current and future urban life of the country.

Highlight 1: Hologram Guides, or "Virtual Friends"
Hologram Guides, or "Virtual Friends" One of the center pieces of the pavilion will feature four hologram guides, including a ROK fashion model, a foreign chef, a lady and an IT engineer. They represent the country's culture, humanity, nature and technology respectively. The "virtual friends" will guide visitors to different thematic exhibition halls, where visitors will experience the current and future urban life of the country.

Highlight 2: Mysterious U-type Channel, Power of Image
Mysterious U-type Channel, Power of Image Visitors will be greeted on the ground with a microscopic view of the capital city Seoul. The iconic buildings and mountains in the city will be shrunk 300 times. When visitors pass through the U-type channel, their images will be projected on the curve walls on both sides, as if they were flying in the sky, or rendering in the green world.

Highlight 3: Korean Style Carnival
Korean Style Carnival Multimedia exhibitions and traditional folk shows within the pavilion are directed by the famous Korean director Kim Seong Soo. The pavilion contains several waterscapes, and a large water stage, where visitors can take a rest and then enjoy the wonderful performances. The pavilion offers various wonderful performances, which include traditional celebration shows, Sino-Korean cultural exchange programs, Korean movie and TV festival, Korean parades and fashion shows.

The revolving water wave shape of the pavilion gets its idea from the traditional Korean Xiangmao Dance, in which dancers shake their heads to bring along the stripes connected with the hats and make them whirl like wheels. This revolving shape symbolizes close ties and circulation among human beings, environment and civilization. When it comes to nights, exterior walls of the construction appear to be blue, red, yellow, white and black, alternately, as a representative of the Asian idea of the five elements (namely metal, wood, water, fire and earth). Inside the pavilion, 4D videos and interactive simulation activities are offered to showcase environment-friendly high technologies and urban life related research achievements, such as the recycling utilization of energy.
Highlight 1: Snow Scenes
Visitors can see artificial snow scenes of Korea outside the pavilion three times a day in the morning, noon and evening, each lasting about 20-30 minutes.
Highlight 2: "Home of Wisdom"
In the "Home of Wisdom" section, visitors can experience outdoor remote control of household electrical appliances, or choose the best transportation vehicles with the help of navigation systems.
Highlight 3: Further Use of the Pavilion after Expo
Exterior walls of the pavilion will be made into plastic bags and delivered to Shanghai people after Expo.

The design of the pavilion is based on traditional Serbian architecture but looks more modern and spacious. LED lights on the outer walls sparkle at night. Inside the pavilion there are halls, exhibition areas and lounges. The pavilion adopts the element of "time" to connect not only many interesting exhibited items but also the past, present and future of Serbia. Thanks to this "time" element, visitors' imaginations about the future and visions of better use of time are fully aroused.
Highlight 1: Time machine
The time machine is a special device with flywheels and belts to five people the sensation of traveling across time.
Highlight 2: Faces of Serbia
Artistic devices such as "Faces of Serbia" show how Serbian people make effective use of time in urban environment.
Highlight 3: European gardens
"European gardens" use a conceptual way to illustrate urban history and the natural environment of the whole European continent.